Watching that Biggie movie ‘Notorious‘ had me thinking about hip-hop today. There is a soul that’s missing. Ahk was on point with his previous comments. I watched the movie just thinking about the motivation of today’s hip-hop artist.
We all know one motivation is to make money. I’m not knocking that. Even Biggie was focused on that. In the movie ‘Notorious’ you could see how the excitement about Biggie was the lyrics and flow. The voice and style. The way he moved. His approach was one of aggression with slick word play.
Where is the passion for the craft today? Where is the sacrifice? Where is the heart? Everything written, recorded, and promoted is ultra heavy on the marketing. Being that we live in the information age, we can see the sales pitch coming a mile a way. It’s easy for a kat like me to hate Jim Jones’ “We Fly High (Ballin’)‘” , then turn around and love it. It was catchy and radio spins were off the hook.
Radio used to break new “talent”. Now they just break new “artist”. And I use that term loosely. Does today’s hip-hop artist value “being the best mc”? Do they hear a track and instantly think of radio and the club? Do they have a story to tell?
So many questions I have that can only be answered by time. What’s your motivation to listen?