SPECIAL DELIVERY: The Voice

Gangstarr

Gangstarr had a song that spoke about how the uniqueness in your voice is one of the things that got you attention in hip-hop. A distinct voice is just as important as a distinct style (i.e. Q-Tip, B-Real, Kendrick).  Sure there have been rappers with similar vocal tones but, in 2013/2014, I feel like there are waaay too many.

Each rapper brings something to the table that separates him or herself from the other.  It’s just hard to tell when they sound so much a like.  They target the same audience.  Somebody’s not going to eat. It  doesn’t matter who came first, they all came up together.

I was listening to Childish Gambino’s new album when this became ever so clear. Nothing against him but he sound/feels like Drake, Big Sean, & Lupe Fiasco all rolled in one. Maybe that’s the hook? IDK. It becomes increasingly hard to tell the difference for the uninformed.

Nobody has bass in their voice? Only in interviews? I don’t understand. Unfortunately, it all comes down to the marketing of this style. Everybody wants what is charting. Once upon a time artist would get signed because they had a  unique sound.  Now they get deals because they sound the same.

I will always remember Russell Simmons saying he didn’t sign Nas back in the day because he sound too much like Kool G. Rap.  If that were today, not only would he have signed him, he probably would have a roster full of them.

It all just sends a uninspired message to the up and coming hip-hop artist. “Why be you when you can be them?”

Here is that Gangstarr song I talked about (side bar- I didn’t like it but it’s the truth. Lol!):

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