The writing is on the wall for Hot 97. The funny part? I’ve said this for a while. I live in the Tri-State area and I rarely listen to Hot 97 or its competition. It’s not because it’s all bad. It’s just because I love sports and I like riding to ESPN.
When I do Tune in, I’m easily turned off by the content, the lack of radio broadcasting etiquette, and the same songs from the same artist. Don’t get me started on the almost 10 minutes (maybe more) of commercials. Some would say that I am not the demographic for their content. To that I say, stop calling yourself the home for Hip-Hop and R&B.
I’m a big fan of both genres and they are terribly represented. Some would say, well, what makes their competitors any different? I’d say, Hot 97 was here first. When Hot 97 first became that home for Hip-Hop and R&B, it was refreshing. A new station to represent a new generation. That being Generation X and Y. Now it’s a radio station with no vision for the future.
When your hook for the morning show is the fact that it’s a White , a Black, and a Puerto Rican… Sh*t is already corny. When you talk about “real Hip-Hop” but you support “Hip-Pop” more than anything… Well… That’s just mixed messages that serve no one. We know it’s a business. Good business practice is to not contradict your mission statement.
What is that mission nowadays? Sh*t on Nicki Minaj for her lack of Hip-Hop but play her sh*t because you need to keep the lights on? Which one is it? We’re not mad if you go one way or another, just stand for something or STFU.
This is why the Chuck D Twitter rants, the Dame Dash attacks have so much weight to them. People see the contradiction. Most are turned off by it. Angie Martinez’s resigning, and then signing with your direct competitor is just another point being made. They need a management change, a new mission and direction. I used to love Hot Nine Seven, now I’m like, whatever. I don’t listen…